Training ‘can encourage careers success’


Employers which invest in their workforce are most likely to succeed as the economic crisis continues, new research has indicated.

According to a report published by the Cranfield School of Management, such measures can help reduce costs, improve worker motivation and increase staff retention.

The most successful employers are those with formal training procedures in place, rather than those conducted on an ad hoc basis, it is claimed.

Sarah Jones, chief executive of Ufi, the organisation responsible for learndirect and learndirect Business, said organisations “must focus on nurturing talent if they are to survive, grow and succeed”.

Continuing, she stated: “The business case for developing staff is compelling. Effective training can reduce staff turnover and absenteeism, improve motivation, increase productivity, help boost and improve customer satisfaction.”

Ms Jones said structured evaluation and assessment processes could help employees achieve their potential.

Located in Bedfordshire, Cranfield School of Management has offered education and development services in higher education since 1967.


Richard Reid is the founder of Pinnacle Proactive, Specialising in theEmployee Assistance ProgramStress ManagementStaff Retention & Absenteeism. Take a Proactive Approach to Growing Your Organisation & its People. For more info visit




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